Crespi was the star of an exclusive interview on X-Style, the trend-focused program on Canale 5, which, in the October 31st, 2024 episode, unveiled details of his project for the renowned automotive brand CUPRA. This latest collaboration stands out for its visionary approach, blending the brand’s contemporary aesthetic with Crespi’s unique and bold style in an extraordinary setting: the Montecchio Maggiore caves (VI), beneath Juliet’s castle.
Each piece in the project represents a journey between tradition and innovation, experimenting with materials and technologies in novel ways.
Crespi describes his artistic philosophy as “Neosynthesis”: an essential visual language capable of translating complexity through simplicity—less is more. He explores classic themes through contemporary technologies, creating a profound dialogue between humanity and machinery.
His signature element, the line, becomes a bridge between past and future, inviting the audience to reflect on contemporary identity and the values shaping our time.
The entire project is driven by the philosophy of “Less is More,” which guides Crespi’s artistic exploration. This approach strips away the unnecessary to highlight the essence—a synthesis of technology and humanity that translates into works capable of speaking to the future while remaining deeply rooted in their origins. CUPRA thus becomes the ideal partner for an artistic journey that looks forward, pushing boundaries, while staying firmly connected to its roots.
In this collaboration, Crespi and CUPRA find a natural synergy, where art tells the story of a brand projecting itself into the future while maintaining a deep connection to its identity. Through this partnership, Crespi demonstrates how contemporary art can engage with cutting-edge realities and, at the same time, invite the audience to see the world through fresh eyes, uncovering the soul of CUPRA.
